A Memoir by Bob Sicina
From the onion fields of upstate New York to the boardrooms of American Express — a candid memoir of reinvention, resilience, and the courage to begin again.
"It is never too late to redefine yourself. Every stage of life is a chance for growth, purpose, and reinvention."
About the Author
The son of sharecroppers who began working at age five, Bob Sicina rose to lead divisions of Citibank and American Express, mentored a generation of students at American University, and built startups in pursuit of that one life-changing moment.
His story is proof that reinvention is not a chapter — it is the whole book.
Read his storyCritical Acclaim
What reviewers are saying about Dare to Reinvent Yourself! I Did.
“Finally, a book that’s refreshingly honest about failure. Bob Sicina’s Dare to Reinvent Yourself! I Did. is a decades-long journey through twenty-one reinventions.”
It follows a Polish Catholic onion farmer’s son from his childhood in Florida, New York to the corporate boardrooms of Citibank and American Express, and finally to a late-in-life redemption that is both unexpected and deeply felt.
Hollywood Book Reviews
Reviewed by Gabriella Harrison
Discover the memoir that's inspiring readers to embrace change rather than fear it.
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